We often consider google as “OMG I want to rank on the first
page of it”, If you feel same then you are not even wrong either. The google, Bing
and yahoo has created an impact on the market which has changed the World Wide
Web into search engine ranking.
Let’s understand what is search engine optimization before,
we actually get into TOP 10 Parameters.
SEO is the way to implement a channel of communication by
which you can come under the understanding of search engines. In simple terms,
SEO is the technique to develop a reputation on search engine.
Now what should needs to be my considerations before I plan
for Search Engine Optimization? Here are the top 10 tricks.
1.
Think about your user first before search
engines.
It is important for us to implement a dimension which
provides right, useful and trustworthy information to our client first. The
visitor should attain the feeling of derivation on right channel as soon as
he/she visits your site. Where the following pictures comes into influence
a.
Design – Keep it simple and straight so that the
desired information can be achieved from the page above the fold itself,
do provide your visitor with a chance to understand what he is here for.
b.
Find opportunities to engage your visitor – Do
not bombard your visitor with pop up’s and other non-desired clicks, Give them
a chance to understand that and let them select what they want, meanwhile it is
you who will decide to moderately manipulate your visitor to a lead and to a
sale thereafter. Just try to make hold some understanding with users and pitch
them accordingly.
c.
Proper Call To Action – A Call to Action can be
an offer to immediately move into your lead program or sales program. Offer
them exactly what they are looking for and you will surely reduce your Bounce
rate. “Say Cheers”
2.
Develop Social Media Presence
Although
social media has nothing to do with Search engine optimization but it gives a
high quality backlink and helps in increasing the trust over the content which
you are providing on your site, We suggest you to select as many as social
channels you can grab for the purpose of backlink, but it should not contradict
on effective utilization of time. You would be working only on the platform
from you can grab the attention of your Target Market.
For An Instance
- A CMS software has nothing to do with the audience of age between 12 - 19,
therefore the channel of marketing on a video site like Break.com cannot be a
very good choice as a focus area.
3.
Create Profile Pages
The profile pages give a high quality backlink and a well
description about your site as well. Please make sure that the profile pages
should be created only on the best platform with high relevancy.
For
Example – If you are a Visiting Card Printing Company then about.me is the best
platform for your profile development, so here you need to make sure that you
are developing such pages only which are relevant to your industry type.
4.
Do Not Forget Maintain of relevancy while making
Webpage rank2.0 backlink
Here I would like to talk about the base algorithm of google
i.e. Page Rank released in the year 2002
by co-founder of Google, Lary Page. According to that algorithm what all you
need to maintain is the reputation of your website and the reputation of the
sites who are referring to your domain. Left over algorithm like, Google Panda,
Google Penguin are supportive algorithm to Page Rank algorithm. To maintain
such flow you must be making to backlinks only from the relevant and reputed
sites.
How to get Link’s
from Web 2.0
Do a keyword analysis and find out some keywords with low
competition and traffic (Better to include long tail keywords) Now offer a blog
or article on such content to the blogger or site where you are looking to take
backlink from, offer them the quality and the advantages of your content, give
them the advantage of including such article to their site and surely a high
quality back link will help you in driving traffic to your site and as well as
reputation.
5.
Niche Article Sites
It is advisable to take backlinks from niche sites, who are
lacking by content, but before you get into this we suggest you to do a
complete analysis of the site where you would be taking back link from. The
activities of the site will surely help in turning your perception towards the back link reputation which you will get.
6.
Time Management.
SEO is nothing but it is all about time management. Make a
proper note of all the activities which you will perform throughout the month
and make sure, you do what you plan at right time. Always remember one thing
the quotation “If you fail to plan, then you are planning to fail”. So remember
the planning of right steps what you going to take throughout life cycle of you
SEO.
Now here comes
something additional which is actually a new story ;)
7.
Implementation of schema
Try to understand the concept that
search engines cannot read or understand a piece of information. The statement
“My name is James” is a piece of junk for search engines, a google bot cannot
understand that here a human being is defining his name by which he is pronounced.
So the solution to such problem is the implementation of schema.org. Schema is
the vocabulary of web where each component can interact with other along with
proper understanding of the document. It provides the flexibility to change the
document with the conceptualization of the elements used in your document. And
this is thus the beginning of era web 3.0.Then your site reach on page one of Google.
One thing here which I want to
share with you is the w3c. It is the consortium which defines the protocols
over the entire web to which even google has to follow. Never forget one thing
that it is not “google.com” it is http://www.google.com,
you better try to talk with google in spite of approaching google.
Please leave your questions in the
comment section and we will surely get back to you. Thanks J.
