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| Get on page one of Google |
Every company strives to be number one - better than their competitors, best in customer liking ad satisfaction, number one at what they do and offer and also on page one of Google. It is equally important to have a massive online presence in this digital world, as it is in real time. While some companies use SEO to get on page one, others are utilizing the power of videos.
In a study conducted by Forrester Research it has been found out that videos have a 50 times higher chance of featuring on page one of Google than any other content or marketing strategy. This means that if you have been avoiding the video marketing bandwagon till now, it is time that you embrace it and hope on to it!
Featuring your website and brand on page one of Google is essential if you want to get notice, because lets face it which one of goes to the second page of the search when we don't find what we are looking for? A research by Gravitate Online it was observed that 94% of users looked at results on the first page, while less than 6% clicked on the second.
So now that you know how important it is to use the power of video to increase the chances of featuring your company and promoting it, here are a few Google friendly tips to help you out:
- Try to focus on quality rather than quantity. Making a few good quality videos that interest your viewers will be more effective in increasing the view count than a large number of videos that are not the best of quality.
- Name your videos carefully. Use the desired keywords in the title to show people what you want to be known as. Also, keep the titles uniform so that just by reasoning the name the viewer knows it's a video posted by you.
- Replete the keyword that you in the title by also using them in the description and use tags.
- Since YouTube is owned by Google, create a YouTube channel and post your videos from there to create more visibility.
- Try to embed the videos in as many places as you can. Link them with your website and blog. Promote them via social media websites like Facebook, Twitter and LinkedIn.
- While the full proof formula for getting your website or brand on the first page of Google is top secret, you best bet is to make it popular. By promoting it within your work and personal circle, make information about your videos known to people that are relevant. Ask people to follow, like and comment on them and give you their opinions so that you can improve the videos and make them more customer friendly.
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